Regardless of whether you have a website for your physical business or you operate an online store, selling a range of products or services, your website probably includes a blog of some form. Having a blog within your site, allows you to write content that adds value to your website visitors while also showing your knowledge & expertise. However, you can improve your blog posts by a variety of ways, of which are displayed within this blog post!
You can improve your blog posts and articles by reading through my 5 Tips To Improve Your Blog Posts, article! From adding images to making small changes, you an start creating and writing appealing articles today!
Within this blog post, you can find out more about how you can improve your blog posts and what you can be doing within your articles to improve your visitor count and to make your content and articles even more appealing to your audience!
From adding images to using an SEO Plugin, you can make your blog content and articles much more effective and in turn, you can rank higher for your desired keywords and have overall more effectiveness within your post content!
1) Use An SEO Plugin To Improve Your Blog Posts
The first way to improve your blog posts is to use an SEO Plugin. Not only will an SEO Plugin allow you to set a focus keyword, which means that you can write content to meet your focus keyword and therefore secure better ranking positions with your blog content.
However, it doesn’t stop there. Using an SEO Plugin provides a range of benefits to your blog content and to what you write, such as;
- Set Focus Keywords
- Track Word Count & Blog Statistics
- Monitor Readability
- Track Internal & External Links
- Monitor Alt Tags On Images
- Write Title & Meta Description
While these features change depending on what SEO Plugin you use, all of the SEO Plugins are based on the same factors, meaning that you can grow and expand your blog content and your reach with your posts using the features on offer, but what SEO Plugin should you use?
One of the SEO Plugins that you can use within your WordPress Blog is Yoast SEO. Yoast will allow you to improve your blog posts through the many features that are on offer such as setting a Focus Keyword within your article and much more.
Yoast SEO offers a range of features but it also has a lot of customisation available too, meaning that you can change how the plugin works to ensure that you are getting the most out of your SEO and your Blog Content.
While Yoast provides two options when installing their SEO Plugin, such as their Pro Edition which requires a cost, their Free SEO Plugin is more than enough for Blog & Page Writing and in turn, you can still rank your content with the Free Yoast Plugin.
Similarly to Yoast SEO, RankMath allows you to monitor the statistics and SEO of your Blog & Page Content while also allowing you to edit your Title & Meta Description within each post and page.
However, RankMath also claims to make the process even easier than Yoast and offer a few more features, however you don’t get as much access to the backend of the plugin, so choosing between the two depends on your SEO needs and your website.
You can access the same content about each post and page though when it comes to using an SEO Plugin and both Yoast & RankMath displays information about your content such as your Focus Keyword, Word Count and much more.
2) Add Images To Improve Your Blog Posts
While you should use an SEO Plugin, you should also add Visual Media such as Images to improve your blog posts. Not only do Images allow you to add more context to your blog posts, but you can also tell your article through images too!
But what images should you include? What visual media should you include? That entirely depends on your blog post and the article topic that you are writing about. Some posts require solid information, however Images can allow you to add more information to a post!
What Images Should You Include To Improve Your Blog Posts?
As previously mentioned, it does depend. However, you can include whatever images you feel work well with your article and post. For example, if you are writing a blog post like this one, you could include images in regards to the heading such as “Using Images To Improve Your Blog Posts” but it’s finding the images that matter.
Of course, you could go onto Google Images to find your images for your blog post, however, you may want to use Stock Images so that you have a library of images to choose from, ones that are unique to your article after a small bit of editing.
You can find images to use within your blog posts on sites such as Pexels, which allow you to download and save images and also edit the size while doing so, meaning that you can select images which fit your blog post and website too.
What Other Media Should You Include To Improve Your Blog Posts?
As mentioned above, you should include Images within your blog posts, however you can also include other media within your blog content too, meaning that you can improve your blog content and add even more context.
Other media includes Visual Graphics and Infographics and even Video, which can add a lot of additional context as you can lengthy video to your blog content which you can embed from YouTube and other Video Hosting Platforms.
Now, uploading Video content to platforms such as WordPress can add a lot of additional weight when it comes to your website size and space, however if you embed your video from platforms such as YouTube and Vimeo, you can display video content that is hosted elsewhere.
It’s all about adding as much additional content and context as possible when creating blog content and Visual Media will do exactly that!
3) Add Headings To Improve Your Blog Posts
As mentioned above, you can add Images to improve your blog posts, however even more importantly than images, are headings. These are more commonly known as H1, H2 & H3 tags that are all different sized headings within blog content.
Not only can using headings improve your SEO, as search engines that crawl your posts can see what your post or page is about, but you can also add a lot of information within your headings which will allow people to see what your post is about when scanning over your post, before their initial read.
You can also split your post into different sections with headings, allowing your readers to see what area of your post and what written content belongs to each topic and area of your post.
Can Headings Actually Improve Your Blog Posts?
Headings can improve both the SEO and the Reading of your blog post, both of which allow you to improve your experience and visibility of your blog post, which means more visitors and longer visitors too.
The main reason for using Headings within your blog content is that you can improve the readability of your post through yout bolder, bigger text. This is due to the fact that these pieces of text stand out amongst the rest and as a result, people can focus on those areas of your post much better!
4) Edit Your Meta Descriptions To Improve Your Blog Posts
Another way to massively improve your blog posts is through editing your Meta Descriptions. As shown in the image above, a Meta Description is displayed below your indexed link within search engines.
These descriptions often display a small bit of information in regards to the page or post in question. They can add context and basic information about a blog post or page and you can manipulate them to meet your SEO Needs too, which often improve your rankings.
It’s best to write a unique Meta Description for each and every blog post as you can write it to meet your focus keyword and in turn, improve your rankings and position within search engines.
You can use one of the SEO Plugins mentioned earlier in this blog post to edit your Meta Description and they will often provide guidance in regards to how you can do this and what you need to do too.
If you want to go the extra mile with your blog post in regards to your SEO and Search Result, you can also edit and write your Title too, which can be done using one of the SEO Plugins while you are writing your Meta Description.
5) Add A Featured Image To Improve Your Blog Posts
While the other tips help to improve your blog posts massively, adding a Featured Image to your blog post is very important. Think of a featured image a bit like a thumbnail on a YouTube Video, it’s what attracts the clicks to your blog post and it’s what allows people to read your article.
On the whole, a Featured Image isn’t shown within the search results, however if you have a widget setup on your website to display your blog posts on your /blog/ page or your home page, it’s the featured image that will attract clics and visitors.
Alongside that, you can also show a lot about your blog post within your featured image which is what people want, they want to be able to find out more about a blog post, before they even click onto the article and things such as your Featured Image and Meta Description is what will allow you to do so!
Start To Improve Your Blog Posts Today!
Using the tips shown above, start to improve your blog posts today by making small and easy additions & changes which in turn, can massively benefit your blog posts and your search positions!
Start working to improve your blog posts and see the difference in your content and search positions!
Thank you for reading!
Thank you for reading one of my blog posts! I have created a range of other content as linked below for you to read and enjoy around similar, related topics! Take a look below!